Metallica.CorporateWhores.com

So it seems that the lengths at which Metallica sells itself out to corporate America knows no bounds. Earlier this month the metal band played at Austin's SXSW - a match well made as both the music act and venue is about as interesting as week old road kill, but I digress.

Traditionally, SXSW is a place for independent bands to get noticed by the industry professionals and media gathered to scout talent. But a Friday night performance by Metallica stole the thunder from underdog acts hoping to get noticed. As it turns out, Metallica's performance was tied to the release of a new Metallica... video game?!

Confirmation arrived Sunday night as the former thrash gods were shown in a Guitar Hero commercial, peddling the latest fad in video game garbage. It seems that the only way Metallica can stay on top these days is to embrace Corporate America, and doing so, they turned a traditionally indie downtown music scene into a embedded video game commercial and sold themselves to Satan. Congratulation, dirtbags. What will you do for an encore, exume Cliff and have a reunion tour?

People who create and depend on gimmicks do so because whatever artistic integrity the artist initially had (that drew crowds of admirers to empty their wallets on command), simply isn't working anymore. It's become blatantly obvious that these old men have nothing new to say.

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