When is a chicken not a chicken?

Take chicken, for example: maybe they couldn't figure out what to make chicken taste like, which is why chicken tastes like everything. --The Matrix

According to International Flavors & Fragrances and Givaudan , our traditional chicken is about to become obsolete. Two of the world's largest flavor companies have embarked on a major research project to streamline "a more authentic" chicken flavor. The multi-million dollar project has set out to determine the five core flavors - boiled white meat, boiled dark meat, skin, roasted and grilled.

How do they justify doing all this research? "Possible" lower prices.

"Eating foods in their more natural state is a lot more healthier for the variety of nutrients they provide", says Christine Gerbstadt of the American Dietetic Association. In other words, if you must eat chicken, skip the chemicals and eat free-range .

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